b'THE FUTURE IS BRIGHTTransformationan act, process, or instance of changing in character or conditionis more than a definition. At Goodwill Southern California, it is the very essence of our mission: Patrick McClenahan Transforming Lives Through the Power of Work.President & CEOAt Goodwill Southern California, transformation is not just a goal, its a daily practice. We are a unique social enterprise, built on a foundation of history, expertise, compassion, and innovation. Our retail operation generates essential funding that fuels our workforce development programs, while also providing direct employment and training opportunities. Each donation, each purchase, and each partnership contributes to a larger purpose: empowering individuals to overcome barriers and build brighter futures.Our team is made up of passionate professionals who are deeply committed to serving those often overlookedveterans, disconnected youth, individuals with disabilities, those impacted by the justice system, people experiencing homelessness, and low-income communities. We believe that every person has value, every person has talent, and every person deserves the opportunity to thrive. Through collaboration with like-minded partners, we are unlocking Richard Villa potential and creating pathways to sustainable employment.Chief Financial OfficerIn 2024, we received over 166 million pounds of donated goods. Our team of 1,500 buyers The TCW Group, Inc.carefully evaluate each item, determining whether it should be sold in-store, online, or through Chairour clearance centers. We welcomed 14.5 million shoppers in our stores and another 1.5 million Board of Directors online. To support this growth, weve made strategic investments in our e-commerce platform and distribution infrastructure, and were excited to expand with new full-size stores and clearance centers in the near future.Our workforce development efforts continue to evolve. Last year, we helped 1,835 individuals receive occupational skills training, over 1,300 earned industry-recognized credentials, and 6,221 were placed into employment. In the year ahead, we are focused on expanding access to apprenticeships, modernizing our data systems, and tailoring services to meet the unique needs of those we serve.Transformation also happens at the community level. We work alongside corporations,foundations, elected officials, and community organizations to serve as a catalyst for creating career opportunities, incubating local businesses, and driving economic mobility.John Hwang With your continued support, we are empowering individuals to overcome barriers, secure Partner meaningful employment, and build lasting success. Together, we are leading sustainableFreeman Spogli & Co. solutions that will shape a more equitable and prosperous future for generations to come.Vice ChairThe work we do matters. We are honored to do it with you.Board of Directors4 |GOODWILL SOUTHERN CALIFORNIA 2024'