Goodwill Southern California Re-Models The office tower and cafeteria, auditorium, and outlet center were added to the original building in the late 1960s and early 1970s.

“The Smiling G” Designed by Joseph Selame, the smiling G becomes the universally recognized Goodwill logo.

“The Paycheck” Norman Rockwell gives Goodwill the much-loved painting, “The Paycheck.”

“Good Willy” A Goodwill public relations director asks Milton Caniff to draw a cartoon. The result is “Good Willy,” who becomes a beloved and well-known symbol of Goodwill efforts.

Goodwill Helps People with Disabilities Goodwill becomes known for helping people with disabilities through job training

“Salvage for Victory” The attack on Pearl Harbor galvanized Americans and Goodwill. Goodwill adopts a new slogan – Salvage for Victory.

Goodwill Southern California Move to 342 N. San Fernando Road The land on which our L.A. Campus stands today was donated to Goodwill Southern California in the early 1930s by a generous couple who chose to remain anonymous. The campus…

Goodwill Helps After the Stock Market Crash of 1929 Goodwill is able to help thousands of people who become destitute after Wall Street crashes.

“Not Charity, But a Chance” This popular Goodwill slogan is put to use to publicize Goodwill’s efforts to give people hope and independence through work.